The designer: Neetu Bali is a qualified Lawyer turned Entrepreneur who has been in the warehousing business for the past 18 years and started her own jewellery brand Sunder Gems & Jewels on the concept of design and preservation of nature. In less than 8 years of its existence the brand is already working to preserve the Chinar Trees in Kashmir along with the art and exquisite craftsmen in this part of the world. Before becoming a philanthropist at a young age Neetu grew up adoring jewellery, art and design and her destiny led her to building a career in it. She inherited the passion and the love for jewels from her mother and grandmother whom she has always adored for their grace and elegance.
As a student, she would often design her own jewellery. Apart from her love for jewellery, she also loves to write poetry, play snooker and unwind in the lap of nature listening to good music.